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Personal Insurance

New Name. Same Insurance Company.

 River Valley Insurance is changing its name to IB Insurance. Our parent company, River Valley Bank, recently announced its transition to the new name IncredibleBank. Our new name and logo better align the insurance agency with the bank’s brand change.
The new name also helps differentiate us in a competitive marketplace and provides a fresh look as we escalate our level of customer service and expand our product offerings. IB Insurance will continue to be an innovative agency featuring the same strong ownership and the same trustworthy team enriched with years of experience.
Rest assured:
  • We are not merging and there will be no change in ownership or leadership. Our name is changing, but nothing else.
  • The Nicklaus family still owns River Valley Bank, of which IB Insurance is a wholly owned subsidiary.
  • The same staff will continue to serve you as they always have—committed to providing you exceptional service and a never-ending dedication to the communities we serve.
  • Your insurance coverages and premiums will not be impacted by this change.
IB Insurance will continue to offer a full range of personal, commercial, employee benefits and life insurance solutions. If you need assistance with your current coverages or would like to know more about our name change from River Valley Insurance to IB insurance, feel free to discuss with your local agent or contact us at 715-841-1326.

River Valley's personal lines of insurance includes a full line of property and casualty insurance. Review the categories below and contact us today with any questions or to receive an insurance quote.
To file a claim to our insurance carriers, click here.

Looking for Business Insurance? Click here!


We've got great tools to help you learn more about types of insurance and what affects rates. Try our easy-to-use online learning.



Our Insurance Agents Are Ready to Help!

With locations throughout Wisconsin and Michigan, you're never far from one-on-one service and always connected to a dedicated agent.

Call Us:

Southern and Central Wisconsin: 1-800-472-1544
Northern Wisconsin & Michigan: 1-800-224-9764


Fax:  715-841-1393

 Our business hours are M-F, 8am-5pm.

River Valley Insurance Agency, Inc. is a wholly owned subsidiary of River Valley Bank.
Products offered by River Valley Insurance are not a deposit, not FDIC insured and not guaranteed by River Valley Bank.