family of four camping in the northwoods taking a picture with a selfie stick.

Personal Insurance

You Are Worth It!

Safeguarding you and your family with the security of personal insurance should not be low on your to-do list. Make it a top priority!

For nearly 150 years, River Valley Insurance has been providing peace of mind from a trusted source to customers, communities and families. Protect your most valuable possessions from unexpected losses you may not be able to recover on your own.

River Valley's personal lines of insurance includes a full line of property and casualty insurance. Review the categories below and contact us today with any questions or to receive an insurance quote.
To file a claim to our insurance carriers, click here.

Looking for Business Insurance? Click here!


We've got great tools to help you learn more about types of insurance and what affects rates. Try our easy-to-use online learning.



Our Insurance Agents Are Ready to Help!

With locations throughout Wisconsin and Michigan, you're never far from one-on-one service and always connected to a dedicated agent.

Call Us:

Southern and Central Wisconsin: 1-800-472-1544
Northern Wisconsin & Michigan: 1-800-224-9764


Fax:  715-841-1393

 Our business hours are M-F, 8am-5pm.

River Valley Insurance Agency, Inc. is a wholly owned subsidiary of River Valley Bank.
Products offered by River Valley Insurance are not a deposit, not FDIC insured and not guaranteed by River Valley Bank.