An incredible idea is becoming an
incredible reality.

This year, we're changing the name of River Valley Bank to IncredibleBankSM.
Join the journey and stay updated on the landmarks along the way.

Watch Ellie Reineck, Marketing Director,
explain the reasons for our name change

We have exciting news—River Valley Bank is officially beginning its journey to change the name of the bank to IncredibleBankSM. The new name directly reflects our core values and aligns with our company’s mission, culture, and philosophy to provide incredible customer experiences and service. Incredible is what we aspire to everyday, and we’re ready to deliver our aspirations to you.

Meet a Few of Our Incredible Customers

What happens when you combine popcorn, beer and moonshine? Other than Grandma Ethel’s cornedbrewshine recipe. Well, you get three River Valley Bank and IncredibleBank customers who are achieving incredible things. Read a little bit about them and how we lent a hand. We’re always here to help, and that’s what makes us your IncredibleBank.
Briq's Soft Serve
Wausau, WI
Minocqua Popcorn Co.
Minocqua, WI
Blackrocks Brewery
Marquette, MI

The Road to Incredible


We’re announcing our name change to IncredibleBankSM. New name, same bank.


Yes, we know it’s time to send in your taxes, but it’s also time for us to send you letters that new credit cards will be issued under the IncredibleBankSM brand.


Today’s the day. All IncredibleBankSM credit cards will be reissued to all our customers. Let the incredible times roll.


It’s time to say goodbye to your River Valley credit card and hello to your IncredibleBankSM credit card. We’ll be deactivating your River Valley card today.


You will start to see new branding of online banking, mobile app, and statements.  In addition, we'll be launching a new set of incredible products geared toward growing your financial strength!


The new and improved goes live!


New IncredibleBankSM signage will replace the River Valley Bank signage at our Wisconsin and Michigan locations. Long live Incredible!

Call your River Valley customer representative for more
information about our name change, the road to incredible,
and any questions about your accounts.


 Why IncredibleBank?
In Ellie’s video series that explains our name change from River Valley Bank to IncredibleBank, you’ll learn “WHY” we chose the name change and why our ownership is really excited about it. 
In this video, Ellie Reineck explains how the name IncredibleBank differentiates us from the dozens of other financial institutions with River Valley in their name.
Ellie tells us exactly how the bank’s owners, the Nicklaus family, feel about the name change. SPOILER ALERT: they love it!
IncredibleBank is actually 10 years old. Ellie tells us why it’s important that we keep that name going forward.
What’s with the barbells? It stands for financial strength, but it also stands for a bold statement. 

Incredible Moments

Stories of Goodwill About Good People
Incredible Moments 
Briq's Soft Serve
"It Was All Worth It!"
Incredible Moments
Carlson Family Grows
A Mortgage Closing in the Birthing Unit
Incredible Moments
Jerry's Journey
Meet Merrill's First Born
Incredible Moments
Introducing Anders
Rothschild's Service Dog in Training
Proudly serving the communities of  Calumet, Eagle River, Houghton, Iron Mountain, Ironwood, Marquette, Merrill, Middleton, Minocqua, Rothschild, Tomahawk, Wausau, and Weston for over 50 years!