An incredible idea is becoming an
incredible reality.

This year, we're changing the name of River Valley Bank to IncredibleBankSM.
Join the journey and stay updated on the landmarks along the way.

Watch Ellie Reineck, Marketing Director,
explain the reasons for our name change

We have exciting news—River Valley Bank is officially beginning its journey to change
the name of the bank to IncredibleBankSM. The new name directly reflects our core values
and aligns with our company’s mission, culture, and philosophy to provide incredible
customer experiences and service. Incredible is what we aspire to everyday, and we’re
ready to deliver our aspirations to you.

The Road to Incredible


We’re announcing our name change to IncredibleBankSM. New name, same bank.


Yes, we know it’s time to send in your taxes, but it’s also time for us to send you letters that new credit cards will be issued under the IncredibleBankSM brand.


We’ll send you a letter that new IncredibleBankSM debit cards will be reissued. Cool debit cards, same bank.


Today’s the day. All IncredibleBankSM credit cards will be reissued to all our customers. Let the incredible times roll.


It’s time to say goodbye to your River Valley credit card and hello to your IncredibleBankSM credit card. We’ll be deactivating your River Valley card today.


It’s time for “September the Incredible.” Your new IncredibleBankSM debit card will be reissued.


New IncredibleBankSM signage will replace the River Valley Bank signage at our Wisconsin and Michigan locations. Long live Incredible!

Call your River Valley customer representative for more
information about our name change, the road to incredible,
and any questions about your accounts.


Here's what our friend Shep had to say...

Shep Hyken, New York Times and Wall Street Journal Best Selling Author, Hall of Fame Speaker, customer service and experience expert, and America’s renowned Chief Amazement Officer, said this about River Valley Bank’s name change to IncredibleBank, “Their name is a bold statement that’s not just a name but a brand promise. So, as a customer, we expect nothing less than an incredible customer experience…and those three words are the backbone of the name.” Learn more about how you deserve to be treated. Incredibly. 

Incredible Moments

Stories of Goodwill About Good People
Incredible Moments 
Jerry's Journey
Meet Merrill's First Born
Incredible Moments
Introducing Anders
Rothschild's Therapy Dog in Training
Proudly serving the communities of  Calumet, Eagle River, Houghton, Iron Mountain, Ironwood, Marquette, Merrill, Middleton, Minocqua, Rothschild, Tomahawk, Wausau, and Weston for over 50 years!