We’re announcing our name change to IncredibleBankSM. New name, same bank.
An incredible idea is becoming an
This year, we're changing the name of River Valley Bank to IncredibleBankSM.
Join the journey and stay updated on the landmarks along the way.
Watch Ellie Reineck, Marketing Director,
explain the reasons for our name change
the name of the bank to IncredibleBankSM. The new name directly reflects our core values
and aligns with our company’s mission, culture, and philosophy to provide incredible
customer experiences and service. Incredible is what we aspire to everyday, and we’re
ready to deliver our aspirations to you.
The Road to Incredible
Yes, we know it’s time to send in your taxes, but it’s also time for us to send you letters that new credit cards will be issued under the IncredibleBankSM brand.
We’ll send you a letter that new IncredibleBankSM debit cards will be reissued. Cool debit cards, same bank.
Today’s the day. All IncredibleBankSM credit cards will be reissued to all our customers. Let the incredible times roll.
It’s time to say goodbye to your River Valley credit card and hello to your IncredibleBankSM credit card. We’ll be deactivating your River Valley card today.
It’s time for “September the Incredible.” Your new IncredibleBankSM debit card will be reissued.
New IncredibleBankSM signage will replace the River Valley Bank signage at our Wisconsin and Michigan locations. Long live Incredible!