We’re announcing our name change to IncredibleBankSM. New name, same bank.
An incredible idea is becoming an
This year, we're changing the name of River Valley Bank to IncredibleBankSM.
Join the journey and stay updated on the landmarks along the way.
Watch Ellie Reineck, Marketing Director,
explain the reasons for our name change
Meet a Few of Our Incredible Customers
The Road to Incredible
Yes, we know it’s time to send in your taxes, but it’s also time for us to send you letters that new credit cards will be issued under the IncredibleBankSM brand.
Today’s the day. All IncredibleBankSM credit cards will be reissued to all our customers. Let the incredible times roll.
It’s time to say goodbye to your River Valley credit card and hello to your IncredibleBankSM credit card. We’ll be deactivating your River Valley card today.
You will start to see new branding of online banking, mobile app, and statements. In addition, we'll be launching a new set of incredible products geared toward growing your financial strength!
The new and improved IncredibleBank.com goes live!
New IncredibleBankSM signage will replace the River Valley Bank signage at our Wisconsin and Michigan locations. Long live Incredible!